If You Want It Google Already Owns It
Google gets all of the best names – “Labs,” “Buzz,” “Talk,” “生活搜索,” “Base” and pretty much every other four letter word worth trademarking. This leaves other companies with scant choices. This is why there are so many made up words these days. Skype, Twitter, Bing, and Wii are all just a symptom of the fact that there simply aren’t any real words available. When I was trying to come up with a metaphor for eBay’s last fee increase I had to use the movie “2012” starring John Cusack because Google owns every other metaphor. From now on I will have to use “2012” whenever I want to compare anything to anything else. Google doesn’t own “Google Garden” though, probably because it sounds dumb. Luckily, eBay jumped on the rare opportunity to grab the rights to a real life English word and now we have “Garden by eBay.”
Is the Soil Fertile Enough for Green Beans?
Good question. According to http://pages.ebay.com/garden/, “Garden by eBay is where we plant the seeds of new ideas.” Although this doesn’t make any sense, it does sound like an assignment my son’s fourth grade teacher would send him home with so I sort of understand where this is going. At least they don’t continue by saying the community needs to water the seeds in order for the ideas to blossom. Maybe next time. Once every year or so, usually after eBay is forced to retract a ridiculous policy or fees are increased, eBay gives the “community” a sneak peek into a single forthcoming change; usually one of little consequence that never materializes anyway. It looks like they’ve planted this year’s in the form of a search tweak rhododendron.
Streamlined Search Sneak Peek
Anyone can “opt-in” to preview eBay’s new “streamlined search” and can then opt-out at any time. I don’t want to ruin your new search experience by giving any details other than I do like the side-by-side auction and fixed price view. Just go to http://pages.ebay.com/garden/, click opt-in and away you go.